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New name for McLaren



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January 25, 2012 - McLaren Health Care Village at Clarkston has a new name, McLaren–Clarkston.

"The name is different but patients will get the same great care they've come to expect," said Kevin Tompkins, vice president of marketing for McLaren Health Care.

The Great Lakes Cancer Institute also has a new handle, McLaren Cancer Institute.

The rebranding initiative is part of McLaren's strategic plan to have a single identity across the state.

A new marketing campaign is set to launch in late January. Officials have begun changing signs, name badges, uniforms, collateral and more to reflect the new name.

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