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POH-Oxford is now called McLaren Oakland



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POH Regional Medical Center Oxford Campus, located at 385 N. Lapeer Rd., is now called McLaren Oakland. (click for larger version)
February 01, 2012 - POH Regional Medical Center Oxford Campus (385 N. Lapeer Rd.) has a new name, but the same terrific care everyone expects.

It's now called McLaren Oakland.

"The name is different but patients will get the same great care they've come to expect," said Kevin Tompkins, vice president of marketing for McLaren Health Care.

The rebranding initiative is part of McLaren's strategic plan to enable it to have a single identity that reflects the scope and impact of the organization across the state.

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"It's a testament of our commitment to make individuals healthier and communities stronger," said Philip Incarnati, president and chief executive officer of McLaren Health Care.

As one of the largest health care systems in Michigan, McLaren is able to provide residents—within their own communities—greater access to high-quality medical care and the latest, most advanced technology.

Along with the name change, the logo identity has been redesigned. Care was taken to maintain the basic color of McLaren's logo to retain its brand equity as a strong and stable health care services provider.

The new logo, however, better expresses McLaren's strong momentum and forward-thinking principles.

The "dual infinity" icons, critical elements of the new logo, represent McLaren's balance of serious medicine and compassionate care, along with, of course, its endless possibilities.

A new marketing campaign is set to launch in late January. Officials have begun changing signs, name badges, uniforms, collateral and more to reflect the new name.

East Lansing-based Publicom, Inc., McLaren's marketing partner since 1997, developed the new identity and marketing communications campaign.

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