Source: Sherman Publications

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Singer comes home to help dealership

July 27, 2011

Heidi Merritt directs, while Bill Latreilles of Latreille Advertising & Talent, Inc. shoot Karen Newman in front of John Bowman Chevrolet. Photo by Trevor Keiser
While in downtown Clarkston on July 15, many may have seen a video camera focusing on a blonde driving a red Chevy Camaro and wondered what they were filming for. The answer was John Bowman Chevrolet's new TV commercial.

The commercial, shot by Latreille Advertising & Talent, Inc. featured hometown celebrity Karen Newman, official National Anthem singer of the Detroit Red Wings.

Newman was approached by Katie Bowman Coleman, co-owner of the dealership to shoot the commercial, and accepted.

"I grew up here, I was downtown all the time at Rudy's Market, the Mill Pond, all of that," Newman said. "It just feels good to be back and supporting a business that's been around all these years and still making it work even in these times. They treat their customers like they're family, too. It was a pretty easy decision to work with them."

The commercial also features a song by Jo Cain called "American Made," which Bowman has exclusive rights to.

"Our campaign is going to be centered around American made products, which Chevrolet is one. We are a hometown dealer and Clarkston is our hometown that we love," Bowman-Coleman said. "We want to focus on Clarkston and all the wonderful things downtown. Look for it on TV."