Source: Sherman Publications

Homemade difference

September 21, 2011

After 14 years of running pizza places for other people, Dan Nestorovski was ready to do things his way.

"I wanted to use my own recipes," said Nestorovski, who lives in Oxford. "I want it done right. Chains are more like a production line. They forgot quality."

He opened Pizzeria Dolce with his wife, Natasha Nestorovski. A family business, their children Brendan Danny and Briana help out.

"Pizza is my passion," said Dan, who grew up working in family pizza places. "It was one of the first things I ever jumped into. I enjoy pizza."

He successfully ran franchise restaurants in Farmington, Lake Orion, and Clinton Township before launching his own place.

"We develop our own recipes with lots of taste tests we test it ourselves," he said. "My wife makes the pizza. We shop locally for everything. We shop everyday for fresh vegetables and make the dough fresh daily."

The goal is the freshest, highest quality pizza, he said.

They have been open for about 6-7 weeks at 7743 Sashabaw Road.

"There's been an overwhelming response," he said. "We're starting to see the same faces. They're looking for something different, something original."

He may start his own franchises next year, but only with the right people, he said.

"People who have a passion for pizza, not just want to make money," he said.

Hours are Monday-Thursday, 11 a.m.-9 p.m.; Friday-Saturday, 11 a.m.-10 p.m.; and Sunday, 12-8 p.m. Call 248-922-1300 or check

Phil Custodio